India is witnessing a demographic transition. It is ho
me to one of the largest and fastest-growing youth populations in the world. 65% of India’s population is under 35 years in age. In a society as complex and diverse as India, the challenge is to ensure that this huge segment of our population becomes a vibrant, constructive force that can address social issues and create a more just, equitable and peaceful world.
Unfortunately today we are witnessing a growing atmosphere of intolerance in the country. The youth have enough potential to change the current scenario and make this society an inclusive one to live in but unfortunately it appears that they are also the easiest to manipulate. We strongly feel that a space needs to be created where young people can come together leaving behind their identities and make friends beyond labels.
This campaign aims at cultivating cross border friendships through an experiential journey which will help the youth in reflecting and breaking the stereotypes that they hold for other communities, genders, castes, religions, ethnic backgrounds etc. A journey through this campaign will help in internalizing the need to understand the ‘other’.